New beginning or turning back? Climate protection is being decided now – and biodiversity is the blind spot.

"In the end, reality will prevail."

This is not a pessimistic statement, but a management principle : reality ignores no balance sheet, no supply chain, no location – and no election period either.

That's precisely why a sober look at the current situation is worthwhile: Are we on the cusp of a new beginning – or are we sliding into a decline?

New beginning or turning back? Climate protection is being decided now – and biodiversity is the blind spot.

Much has happened in recent years: expansion of renewable energies, electrification, efficiency improvements, storage solutions, and digitalization. At the same time, we are experiencing a shift in sentiment – crisis mode, geopolitical uncertainty, energy price shocks, and polarization.

And in the middle of this “vibe shift” something dangerous is happening: climate protection is once again being treated as a “nice to have” , instead of as what it has long been: risk management and competitive strategy .

1) The technology is available – but the implementation logic is lacking.

Today, solutions are available that were considered futuristic ten years ago: scalable renewable energies, battery storage, load management, dynamic tariffs, sector coupling and CO₂ transparency along supply chains.

The real bottleneck, however, is rarely the technology. Rather, the decisive factors are:

• Decision bottleneck (too many interests, too little prioritization)

• Incorrect sequences (planning extensively first instead of quickly piloting)

• Lack of economic language (too much morality, too little business case)

• A dangerous misconception: "If we reduce CO₂, everything is solved."

2) The blind spot: Biodiversity is not "nature romanticism", but a question of location and prosperity.

Ecosystem services are not a secondary issue. They form the basis of all value creation: fertile soils, clean water, pollination, flood protection, stable raw material cycles – and thus also climate stability.

When biodiversity collapses, concrete economic effects arise:

• rising raw material and food prices

• volatile supply chains

• higher insurance and risk costs

• Site conflicts over water, land and permits

• Ultimately: a real loss of prosperity

  
  

In short: Biodiversity is the operating licence of our economy.

3) Nature-based solutions are not a matter for donations – they are an investment field.

Restoration, reforestation, rewetting, and the protection of ecosystems are not purely idealistic projects. When properly integrated, they become economically relevant measures – especially when they are not implemented as PR initiatives, but rather as:

• measurable contribution to risk reduction

• Part of a long-term location strategy

• integrated component of reporting and financing logics

  
  

The crucial shift in perspective is therefore:

Innovation is not only technologically necessary, but also essential in economic and financial systems. For it is there that decisions are made about what prevails – namely, what is rewarded.

4) The core conflict: speed versus acceptance

Many climate projects fail not due to a lack of understanding, but due to timing and implementation issues . As soon as measures are perceived as intrusive, acceptance evaporates – even if they are technically sound.

The solution is not less ambition, but better design .

• Understandable benefit arguments (costs, resilience, regional value creation)

• fair transitions

• Above all: solutions that relieve stress in everyday life, rather than burden it .

5) What a new beginning actually means – without being overwhelmed

New beginnings are not an ideology or an all-or-nothing approach. New beginnings mean translating complexity into a clear sequence – and making decisions where they will have an impact.

Step 1: Create transparency – quickly and reliably

Clarity regarding load profiles, costs, risks, regulatory frameworks and real leverage – not in months-long concept phases, but decision-oriented.

Step 2: Efficiency first

Anything you don't consume, you don't have to produce, store, or buy at high cost. Efficiency is the fastest and least risky lever.

Step 3: Electrify, generate locally, store and control

Generation, storage, load management, mobility and heat only unfold their full potential as an integrated system.

Step 4: Consider biodiversity, area and water as location factors

Not as an additional project, but as part of risk, approval and location strategies.

Step 5: Pilot, measure, scale

First real data and reliable KPIs – then rollout. Not the other way around.

Conclusion: Abandonment happens quietly – new beginnings require decisive action

Turning away rarely happens through a loud "no". It happens quietly – through procrastination, complexity, and waiting for the perfect moment.

New beginnings arise where responsibility is translated into clear priorities : transparency, efficiency, electrification, control – and the courage to consider biodiversity as a genuine location and risk factor.

Because in the end, it is not narratives that prevail, but realities.

If you would like to approach the topic in a structured manner, I can support you as an economic sparring partner – manufacturer-neutral, without a tech show, with clear calculation logic.