Sustainable growth in the construction industry – a paradigm shift is necessary
- Frank Hummel
- Jun 23
- 2 min read
The construction industry is at a crucial juncture. Technological innovations and increasing demands for energy efficiency and sustainability are fundamentally transforming the sector. But these challenges open up enormous opportunities – provided we are willing to break old patterns and establish new forms of collaboration.
The problem with the status quo
Current procurement models often focus on the lowest price rather than long-term quality and cost-effectiveness. This leads to economic pressure on companies, demotivation of skilled workers, and technological overburdening. In this environment, it is becoming increasingly difficult to build sustainable structures and drive the transition to a climate-neutral future.
The “Smart Growth Strategy” as a solution
This is where my "Smart Growth Strategy" comes in. Together with general construction companies, housing cooperatives, and interior design companies, we develop sustainable growth strategies that:
Promote new procurement models that focus on long-term cooperation and quality.
Strengthen partnerships to act as a team rather than as competitors.
Motivate and involve skilled workers by creating reliable framework conditions.
Pooling technological know-how to jointly drive innovation.
Why act now?
Globally, the building sector is responsible for around 40% of CO₂ emissions . Sustainable construction and intelligent energy concepts are not only a responsibility to the environment but also offer economic opportunities . Buildings of the future will be able to generate energy and supply it for the building itself, for mobility, and for the power grid.
To make the most of this potential, we must rethink our approach today. It requires close cooperation between all stakeholders and the courage to explore new paths.
Electrifying the future together
With my 30 years of experience as an entrepreneur in the development of sustainable energy solutions, I support companies in this transformation – in a practical and collaborative manner. Together, we develop strategies that are economically viable and sustainable.
Let’s shape the transformation in the construction industry together!
Learn more about the Smart Growth Strategy and how we can work together:
